Photo by Emmanuel Bior on Unsplash

Image is Everything

Javaughn Fernanders
2 min readJun 29, 2020

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There is an uneasy predictable phrase I hear after requesting my family’s presence in the great outdoors: “You don’t see US out there!

Seeing. We are told not to believe what we see, and yet we trust our eyes not only to reveal truths about our immediate environment, but to tell us about our cultural practices. This is why in 2010, I created a campaign of six posters named “Your History is Waiting For You,” to encourage African-Americans to reconnect to an environmental community from which we have been visually disconnected.

The creation of the posters were part of a three-part project, which also included a comparison of photography of African-Americans in nature.

Before the Great Depression, images of Black bodies in nature could be categorized as exploited laborers, lazy workers, or as terrorized victims. Of course, these images are not our true story. African- Americans have and continue to be in nature, which includes vocations, religious ritual, environmental justice, and in the preservation and conservation of natural resources.

Unfortunately, many mainstream environmental publications have omitted images of African-Americans positively engaged in the outdoors. And this has created a popular perception that African-Americans are not connected to environmentalism and outdoor recreation. Therefore, I encourage my fellow readers of Outdoor Afro to share family photos that depict people of all hues engaged with and enjoying the great outdoors. Share your photos with this site, or with schools, and in other places where our faces are not often visible. Also, download the posters and put them in your home, classroom, church, or environmental organization. Let’s create a new vision of ourselves outdoors and return to the history that waits for us.

Originally posted in OutdoorAfro.com

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Javaughn Fernanders

Read my Black girl magic stories of being young, goofy and how I’m trying to catch up to Gen Z.